Bheema, Vijay Kumar’s directorial after Salaga, is written for a mass audience and he has been clear about it from the get go. The movie is written for him and his fans, by him, so one can expect a lot of fan service. He pulls out every stop to make sure that all boxes of a commercial entertainer are ticked. The first half takes off well with an interesting approach and a lot of relatable jokes. However, the second half falters because of a formulaic approach with no space for any kind of experimentation.
